Gold as a love language.
Growing up, gold wasn't costume jewellery and it wasn't fast fashion. In Egyptian and Macedonian culture, gold is something you receive at your christening, your engagement, your wedding. It marks the moments that matter.
So when we source, we're instinctively drawn to pieces made with that same weight of meaning. High-carat gold, 18ct and 22ct, the kind our grandmothers would have recognised and approved of. Real craftsmanship, real presence. Things made to last a lifetime, because in our cultures that's exactly what jewellery is supposed to do.
We're not just looking for pretty things. We're looking for pieces that feel significant. That's just how we were raised to see gold.